#Htc one m9 review upgrade#

#Htc one m9 review upgrade#

But where the M8 was a big upgrade for HTC customers who already owned an M7, the same might not be true this year. ItвЂ™s a natural progression from the HTC One M8, providing improvements in many key areas without any tremendous leaps in any direction. While the Galaxy S6 and S6 edge are completely new smartphones for Samsung - from top to bottom, inside and out - the M9 is a decidedly iterative update. Just to finish setting the stage, thereВ is one last major hurdle the HTC One M9 will have to leap if it hopes to find any degree of success. What is HTCвЂ™s pitch now? Who is HTCвЂ™s customer? TheyвЂ™re gorgeous, theyвЂ™re made of premium materials, and theyвЂ™re remarkably powerful. Now, Samsung has unveiled two smartphones that hit all the same notes as HTCвЂ™s flagship product.

It sought to appeal toВ the discerningВ Android phone shopper, the minority looking for something more in a smartphone. Instead, it sought to create aВ phone that was better designed, better built and sleeker than SamsungвЂ™s phones. With the HTC One M8, the company wasnвЂ™t looking to вЂњkillвЂќ Samsung or outsell SamsungвЂ™s flagship smartphones. In 2014, HTC stressed repeatedly that it was well aware of its current position in the market. Moving on to HTC and SamsungвЂ™s smartphones themselves, this could be where HTC finds the most trouble. (And of course, thereвЂ™s always the iPhone 6 and iPhone 6 Plus, which the M9 will also directly compete with at the high end of the smartphone market.) Both companies have great relationships with carriers here in the U.S., but SamsungвЂ™s deep pocketsВ will most certainly come into play again on this battlefield. The new One M9 will also have to compete for display space in carrier stores here in the United States, as well as in most other top markets where phones are sold primarily by wireless service providers.

Meanwhile, HTCвЂ™s marketing budget is a drop in the bucket for Samsung. The company spends billions of dollars each year to market its products, and its two new flagship smartphones are among the most important products it will sell in 2015.